We Built This for People Who Need Practical SEO Skills

Merolastivex started in 2023 when two former agency workers realized most SEO training didn't prepare people for actual audit work. We focus on real scenarios, technical troubleshooting, and hands-on practice because that's what actually helps.

SEO workshop session with participants working on audit exercises

Technical SEO audit being reviewed on computer screen

How We Approach Teaching Technical SEO

Starting from Real Problems

Most courses teach theory first. We start with a broken site and work backwards. You learn crawl budget issues because you're diagnosing why 40% of pages aren't getting indexed. You understand redirect chains because you're fixing a migration that went wrong.

Every workshop begins with a scenario pulled from actual client work. The data is real, the problems are messy, and the solutions require thinking through multiple factors.

Building Audit Confidence Through Repetition

We don't move on until you've done it yourself. After demonstrating a crawl analysis technique, you immediately apply it to a different site. Then you do it again with new data. And again.

The goal isn't memorizing steps—it's developing the instinct to spot patterns in log files or recognize when Core Web Vitals issues are actually caused by render-blocking resources.

Workshops use anonymized data from real audits conducted between 2023 and 2025
Exercises require tools you'll actually use—Screaming Frog, Search Console, Chrome DevTools
Group sessions involve collaborative troubleshooting where you explain findings to others
Every participant completes at least three full technical audits during the program

The People Running These Workshops

Both of us spent years doing agency SEO before we started teaching. We know what it's like to stare at crawl data at 11pm trying to figure out why a site dropped 30% in traffic.

Linnea Voss

Lead SEO Instructor

Former agency strategist who taught herself technical auditing during three years managing 40+ client sites. Now designs workshop curriculum that mirrors real troubleshooting scenarios. Still consults occasionally to keep methods current.

Tobias Ehrlich

Workshop Facilitator

Spent five years in ecommerce analytics before moving into education. Specializes in breaking down crawl data and technical findings into actionable workshop exercises. Maintains a test site network for generating realistic audit scenarios.