Structured Practice for Real Technical Skills
Our program runs through core audit techniques with hands-on assignments and workshop-style sessions. You work through site analysis exercises, review case scenarios, and build practical checklists that match what happens in actual client projects.
Four connected stages that build skills step by step
The program moves through foundation concepts into practical application. Each stage builds on previous work, so you develop a coherent understanding rather than scattered knowledge.
Audit fundamentals and tooling
You start with crawling behavior, indexing basics, and how search engines process site structure. This includes hands-on sessions with Screaming Frog and Search Console.
Technical analysis methods
Work through site speed analysis, mobile rendering checks, and structured data validation. Exercises use real sites with actual technical issues to diagnose and document.
Content and link evaluation
Practice identifying content gaps, duplicate issues, and thin pages. You also review internal linking patterns and learn how to spot link architecture problems.
Report assembly and recommendations
Compile findings into client-ready audit documents. Focus on prioritization logic, clear issue descriptions, and actionable next steps rather than generic advice.
Feedback from recent participants
People who completed the workshop share what helped them improve their audit process.
Kasper Lindgren
Digital marketing leadThe program cut through SEO buzzwords and showed me how to actually review a site systematically. I stopped missing obvious indexing issues and my audit reports became clearer for clients.
Niamh O'Sullivan
Freelance consultantI appreciated the focus on practical documentation. Learning how to structure recommendations and explain technical problems in simple language made my client communication much more effective.
Bojan Marković
E-commerce managerThe hands-on exercises with real site examples helped me understand what good audit work actually looks like. I now approach site reviews with a structured checklist instead of guessing what to check.